What Car Dealers Don't Want You to Know by Mark Eskeldson, ISBN 0964056070
In this new edition of the consumer guide to car buying, the author cites a recent undercover investigation to show how dealers use deceptive sales practices to trick shoppers into paying outrageous overcharges. The book details every scam -- from "dealer's cost" surcharges to leasing rip-offs -- in use today. This book is unique in its consumer protection information and insights from car dealers, attorneys, and victims.
Consumer Behavior: In Fashion by Michael R. Solomon, ISBN 013081122X
Fashion is a driving force that shapes the way we live--it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture--one that is everchanging. With a solid base in social science, and in economic and marketing research, "Consumer Behavior: In Fashion" provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers.
Consumer Behavior: In Fashion by Michael R. Solomon, ISBN 013081122X 
Consumer electronics > Consumer Behavior: In Fashion by Michael R. Solomon, ISBN 013081122X
RF Microelectronics by Behzad Razavi, ISBN 0138875715
This book is designed to give electrical engineers the RF microelectronics background they need to design state-of-the-art consumer electronics and communications devices.RF Microelectronics begins with a thorough introduction to the fundamental concepts of RF design, including nonlinearity, interference and noise. It reviews modulation and detection theory; multiple access techniques, and current wireless standards -- including CDMA, TDMA, AMPS and GSM. It presents case studies of transceiver architectures designed by several leading manufacturers. Finally, it offers detailed explanations of low-noise amplifiers, mixers and oscillators; frequency synthesizers and power amplifiers.For electrical engineers working in the communications fields, especially those involved with wireless technology. Also for graduate students.
RF Microelectronics by Behzad Razavi, ISBN 0138875715
Consumer electronics > RF Microelectronics by Behzad Razavi, ISBN 0138875715
Using Multisim: Digital Electronics by Delmar Publishers, ISBN 0766812693
Using MultiSIM provides everything users need to transform a personal computer into a virtual electronics technician's workbench where digital circuits can be built and tested, and on-going analyses may performed as circuits are modified. This 224-page workbook reinforces "must-know" digital theory by providing opportunities to measure, analyze and troubleshoot a variety of digital circuits in the safety of a state-of-the-art, highly interactive computer environment. Complete coverage of essential digital electronics concepts spans the spectrum, from basic logic devices through advanced circuits.
Using Multisim: Digital Electronics by Delmar Publishers, ISBN 0766812693
Consumer electronics > Using Multisim: Digital Electronics by Delmar Publishers, ISBN 0766812693
What Car Dealers Don't Want You to Know by Mark Eskeldson, ISBN 0964056070
In this new edition of the consumer guide to car buying, the author cites a recent undercover investigation to show how dealers use deceptive sales practices to trick shoppers into paying outrageous overcharges. The book details every scam -- from "dealer's cost" surcharges to leasing rip-offs -- in use today. This book is unique in its consumer protection information and insights from car dealers, attorneys, and victims.
What Car Dealers Don't Want You to Know by Mark Eskeldson, ISBN 0964056070
Consumer electronics > What Car Dealers Don't Want You to Know by Mark Eskeldson, ISBN 0964056070
Consumer Behavior: An Applied Approach by Nessim Hanna, ISBN 0201471507
This reader-friendly book takes an interesting ride down today's information superhighway to the bulging marketplace -- filled with products and services able to satisfy an infinite number of consumer needs and wants. It looks at important developments in consumer behavior -- with cross-functional perspectives, and real-life business examples -- while encouraging users to interact with the Internet.
Topics include consumer research, perception, learning, memory, and attitudes; motivation and emotion; personality, self-concept, and lifestyle; consumer decision making; communication; innovations; group influence, personal influence, and word-of-mouth; social class; and culture and microcultures.
Consumer Behavior: An Applied Approach by Nessim Hanna, ISBN 0201471507
Consumer electronics > Consumer Behavior: An Applied Approach by Nessim Hanna, ISBN 0201471507
Mathematics for Electricity and Electronics with CDROM
The latest step in the evolution of Mathemtics for Electricty & Electronics, the third edition makes use of more exercises and examples than ever before to make it the most direct route to a thorough understanding of essential algebra and trigonometry for electricty and electronics technology. Practical, well-illustrated information sharpens the reader's ability to think quantitatively, predict results, and troubleshoot effectively, while repetitive drills encourage the learning of necessary rote skills. All of the mathematical concepts, symbols, and formulas required by future technicians and technologists are covered to help ensure mastery of the latest ideas and technology. And finally, the text is rounded out by real-life applications to electrical problems, improved calculator examples and solutions, and topics that prepare readers for the study of calculus.
Mathematics for Electricity and Electronics with CDROM
Consumer electronics > Mathematics for Electricity and Electronics with CDROM
Inventing the Electronic Century: The Epic Story of the Consumer Electronics and Computer Industries, with a New Preface
Consumer electronics and computers redefined life and work in the twentieth century. In Inventing the Electronic Century, Pulitzer Prize-winning business historian Alfred D. Chandler, Jr. traces their origins and worldwide development. From electronics prime mover RCA in the 1920s to Sony and Matsushita's dramatic rise in the 1970s; from IBM's dominance in computer technology in the 1950s to Microsoft's stunning example of the creation of competitive advantage, this masterful analysis is essential reading for every manager and student of technology.
Inventing the Electronic Century: The Epic Story of the Consumer Electronics and Computer Industries, with a New Preface
Consumer electronics > Inventing the Electronic Century: The Epic Story of the Consumer Electronics and Computer Industries, with a New Preface
Consumer Behavior I: Research and Influences
This landmark work contains classic and contemporary writings, including the most widely cited and influential papers that examine consumer behavior as a field of study. The first volume addresses the question: "how do we study consumers?" and provides the theoretical and historical context for the debates about consumer behavior research captured in the following volumes. The second volume examines consumer decision-making; and the third volume examines consumer socialization, concentrating particularly on studies of childhood, children and family consumer behaviour.
Consumer Behavior I: Research and Influences
Consumer electronics > Consumer Behavior I: Research and Influences