The $100 Billion Allowance: Accessing the Global Teen Market by Elissa Moses, ISBN 0471298484
"A fascinating insight into the lives of global teens, with clever tips and very clear steps to help any marketer find the way through to the hearts and minds of today’ s youth population." <->Roy Edmondson, Presence and Publicity Director, Levi Strauss & Co.
"Elissa Moses’ s book does the best job I’ ve ever seen of breaking down, bite by bite, a look at teen culture in a range of countries and across a range of industries. A bible for anyone doing business targeting global youth." <->Mari
Salzman, Worldwide Director, Brand Futures Group
"Insights from The $100 Billion Allowance have already helped Philips better connect to global youth." <->Cor Boonstra, President, Royal Philips Electronics N.V.
"Anyone interested in globalization has to read The $100 Billion Allowance. Elissa Moses’ s new book stands alongside The Lexus and the Olive Tree by Tom Friedman as a twenty-first-century globalization guidebook." <->Joseph T. Plummer, Executive Vice President, Director of Brand Strategy on Global Accounts, McCann Erickson Worldwide
"Elissa Moses is one of those rare shrinks who knows how to actively listen and exactly when to ask why . . . but she never stops there. Elissa offers the clear explanations for action that any consumer-oriented company always needs." <->Gerard Dufour, Founding Partner, BLIS, former Senior Director of Marketing, Royal Philips Electronics N.V.
"Elissa Moses feels the pulse of the global teen market and finds it vibrating with energy and bursting with potential for the astute marketer." <->Arthur Selkowitz, Chairman and CEO, D’ Arcy Masius Benton & Bowles
"The $100 Billion Allowance is filled with some wonderful insights for allmarketers . . . and parents.
Consumer Behavior: In Fashion by Michael R. Solomon, ISBN 013081122X
Fashion is a driving force that shapes the way we live--it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture--one that is everchanging. With a solid base in social science, and in economic and marketing research, "Consumer Behavior: In Fashion" provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers.
Consumer Behavior: In Fashion by Michael R. Solomon, ISBN 013081122X 
Consumer electronics > Consumer Behavior: In Fashion by Michael R. Solomon, ISBN 013081122X
Gateways Into Electronics by Peter Carroll Dunn, ISBN 0471254487
A unique introduction to the many facets of electronics guided by industrial rather than academic practice, Gateways into Electronics relies on timeless principles rather than special methods and quickly provides the reader with the tools to explore the literature quantitatively and design simple instruments with assurance. It is thus an invaluable resource for scientists and engineers seeking to understand and develop applications of electronics in their fields.
Covering linear systems, circuit theory, operational amplifiers, semiconductor devices, feedback systems, and digital circuits at a level accessible to anyone with a good grasp of elementary calculus and the bare bones of physics, this comprehensive work also offers clear and compact discussions of generalized functions, Laplace and Fourier transforms, the electromagnetic foundations of circuit theory, transmission lines, modulation and detection, random processes and noise, and signal recovery.
Gateways Into Electronics...
Gateways Into Electronics by Peter Carroll Dunn, ISBN 0471254487
Consumer electronics > Gateways Into Electronics by Peter Carroll Dunn, ISBN 0471254487
Electronics for Electricians by Stephen L. Herman, ISBN 0766828638
Now in its fourth edition, Electronics for Electricians is written for apprentices and readers preparing for work in industrial settings. Components and circuits are explained in a clear-cut manner throughout the book, with emphasis on describing how they work, what they do, how to use them in a working circuit, and how to test them. With successfully proven laboratory experiments in every chapter, this book exposes readers to the electronic devices commonly found in industry as well as the circuit applications of those devices. In the process, it offers its readers a more practical and relevant path to understanding how electronics theory is applied in the electrical field.
Electronics for Electricians by Stephen L. Herman, ISBN 0766828638
Consumer electronics > Electronics for Electricians by Stephen L. Herman, ISBN 0766828638
The $100 Billion Allowance: Accessing the Global Teen Market by Elissa Moses, ISBN 0471298484
"A fascinating insight into the lives of global teens, with clever tips and very clear steps to help any marketer find the way through to the hearts and minds of today’ s youth population." <->Roy Edmondson, Presence and Publicity Director, Levi Strauss & Co.
"Elissa Moses’ s book does the best job I’ ve ever seen of breaking down, bite by bite, a look at teen culture in a range of countries and across a range of industries. A bible for anyone doing business targeting global youth." <->Mari
Salzman, Worldwide Director, Brand Futures Group
"Insights from The $100 Billion Allowance have already helped Philips better connect to global youth." <->Cor Boonstra, President, Royal Philips Electronics N.V.
"Anyone interested in globalization has to read The $100 Billion Allowance. Elissa Moses’ s new book stands alongside The Lexus and the Olive Tree by Tom Friedman as a twenty-first-century globalization guidebook." <->Joseph T. Plummer, Executive Vice President,...
The $100 Billion Allowance: Accessing the Global Teen Market by Elissa Moses, ISBN 0471298484
Consumer electronics > The $100 Billion Allowance: Accessing the Global Teen Market by Elissa Moses, ISBN 0471298484
The Successful Electronics Technician
Never before have beginning and aspiring electronic technicians had such a comprehensive resource for learning the skills necessary for career success in the electronics field! The culmination of years of interviews and surveys with top professionals in the industry, The Successful Electronics Technician sets out to address this question: In addition to the knowledge and skills learned in school, what does it take to succeed as an electronics technician in today's hyper-competitive workplace? The collected responses were organized into these 12 essential strategies. Practical and hands-on in its approach, this book goes beyond the basics to teach readers not only how to master their electronics coursework, but also how to pursue and obtain the best job, and how to succeed in the job once they have landed it.
The Successful Electronics Technician
Consumer electronics > The Successful Electronics Technician
The Art of Electronics by Paul Horowitz, ISBN 0521370957
With over 140,000 copies sold, this text is the most authoritative available reference on electronic circuit design, both analog and digital. The new edition reflects the breakneck pace of change taking place in electronics today. An indispensable reference for anyone who works with circuits.
The Art of Electronics by Paul Horowitz, ISBN 0521370957
Consumer electronics > The Art of Electronics by Paul Horowitz, ISBN 0521370957
Electronics for Electricians by Stephen L. Herman, ISBN 0766828638
Now in its fourth edition, Electronics for Electricians is written for apprentices and readers preparing for work in industrial settings. Components and circuits are explained in a clear-cut manner throughout the book, with emphasis on describing how they work, what they do, how to use them in a working circuit, and how to test them. With successfully proven laboratory experiments in every chapter, this book exposes readers to the electronic devices commonly found in industry as well as the circuit applications of those devices. In the process, it offers its readers a more practical and relevant path to understanding how electronics theory is applied in the electrical field.
Electronics for Electricians by Stephen L. Herman, ISBN 0766828638
Consumer electronics > Electronics for Electricians by Stephen L. Herman, ISBN 0766828638
RF Microelectronics by Behzad Razavi, ISBN 0138875715
This book is designed to give electrical engineers the RF microelectronics background they need to design state-of-the-art consumer electronics and communications devices.RF Microelectronics begins with a thorough introduction to the fundamental concepts of RF design, including nonlinearity, interference and noise. It reviews modulation and detection theory; multiple access techniques, and current wireless standards -- including CDMA, TDMA, AMPS and GSM. It presents case studies of transceiver architectures designed by several leading manufacturers. Finally, it offers detailed explanations of low-noise amplifiers, mixers and oscillators; frequency synthesizers and power amplifiers.For electrical engineers working in the communications fields, especially those involved with wireless technology. Also for graduate students.
RF Microelectronics by Behzad Razavi, ISBN 0138875715
Consumer electronics > RF Microelectronics by Behzad Razavi, ISBN 0138875715