Consumer Behavior I: Research and Influences
This landmark work contains classic and contemporary writings, including the most widely cited and influential papers that examine consumer behavior as a field of study. The first volume addresses the question: "how do we study consumers?" and provides the theoretical and historical context for the debates about consumer behavior research captured in the following volumes. The second volume examines consumer decision-making; and the third volume examines consumer socialization, concentrating particularly on studies of childhood, children and family consumer behaviour.
Consumer Behavior: In Fashion by Michael R. Solomon, ISBN 013081122X
Fashion is a driving force that shapes the way we live--it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture--one that is everchanging. With a solid base in social science, and in economic and marketing research, "Consumer Behavior: In Fashion" provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers.
Consumer Behavior: In Fashion by Michael R. Solomon, ISBN 013081122X 
Consumer electronics > Consumer Behavior: In Fashion by Michael R. Solomon, ISBN 013081122X
The Art of Electronics by Paul Horowitz, ISBN 0521370957
With over 140,000 copies sold, this text is the most authoritative available reference on electronic circuit design, both analog and digital. The new edition reflects the breakneck pace of change taking place in electronics today. An indispensable reference for anyone who works with circuits.
The Art of Electronics by Paul Horowitz, ISBN 0521370957
Consumer electronics > The Art of Electronics by Paul Horowitz, ISBN 0521370957
Modern Industrial Electronics by Timothy J. Maloney, ISBN 0130487414
This book provides an explanation of whole-system structures and relationships rather than isolated circuits or devices. It is committed to showing how the devices of modern electronics are applied in realistic industrial applications, and makes every effort to help you reach the skill level needed for carrying out your job responsibilities.It thoroughly examines a wide variety of systems--from "PLCs" to "industrial robots"--and includes a wealth of background information regarding the "economic importance" and/or "environmental impact" of the production process involved in the system.A book for the Industrial Electronics Technician or Engineering Technologist who want current information showing how the devices of modern electronics are applied in realistic industrial applications.
Modern Industrial Electronics by Timothy J. Maloney, ISBN 0130487414
Consumer electronics > Modern Industrial Electronics by Timothy J. Maloney, ISBN 0130487414
Electronics Aboard by Stephen J. Fishman, ISBN 189221640X
Stephen Fishman has kept the techno-babble to a minimum while retaining all that is important concerning Electronics Aboard. How a device works may not be necessary to your understanding of its use, but some things are simply interesting to learn. Stephen won't bore you with the details of how a microprocessor works or the theories of resistivity, but taking a moment to learn about sine waves and radio frequencies will be worth your time. Unlike many other electronics books, you will not be intimidated by the information you read in this book. It is written in a concise, easy to understand style.If you are the equivalent of a marine propeller head, run do not walk to the shelf where you found this book and put it back. You won't like it. But if you want plain-talk about truly useful equipment that can enrich your boating experience, you have definitely picked the right book.
Electronics Aboard by Stephen J. Fishman, ISBN 189221640X
Consumer electronics > Electronics Aboard by Stephen J. Fishman, ISBN 189221640X
Research Methods: Learning to Become a Critical Research Consumer by Ronald C. Martella, ISBN 0205271251
Becoming a critical research consumer is one of the most important skills a research professional must acquire. To become a consumer of critical research, one must develop certain critical thinking skills about research, such as the ability to read about and understand an investigation; the knowledge to determine the value of the obtained data; the intuitive skills to determine the adequacy of the research design; the experience to determine if there are other explanations for the obtained results; and finally, the good judgment to assess the adequacy of conclusions and claims. This text is designed to produce just such a knowledgeable and informed critical research consumer. Each chapter builds on the information in preceding ones to focus on the importance of research methodology and interpretation rather than mere statistical calculations and analyses. The thorough and extensive coverage of all research methods combined with a focus on critical thinking makes this text truly unique....
Research Methods: Learning to Become a Critical Research Consumer by Ronald C. Martella, ISBN 0205271251
Consumer electronics > Research Methods: Learning to Become a Critical Research Consumer by Ronald C. Martella, ISBN 0205271251
Purchasing Power: Consumer Organizing, Gender, and the Seattle Labor Movement, 1919-1929 by Dana Frank, ISBN 0521467144
This book analyzes consumer organizing tactics and the decline of the Seattle labor movement in the 1920s, as a case study of the U.S. labor movement in the 1920s. The book examines the transformation of the movement after the famous Seattle General Strike of 1919 by showing that workers organized not only at the point of production, but through politicized consumption as well, employing boycotts, cooperatives, labor-owned businesses, and union label promotion. It pays special attention to the gender dynamics of labor's consumer campaigns, as trade union men sought to persuade their wives to "shop union," and to the racial dynamics of campaigns organized by white workers against Seattle's Japanese-American businesses.
Purchasing Power: Consumer Organizing, Gender, and the Seattle Labor Movement, 1919-1929 by Dana Frank, ISBN 0521467144
Consumer electronics > Purchasing Power: Consumer Organizing, Gender, and the Seattle Labor Movement, 1919-1929 by Dana Frank, ISBN 0521467144
Semiconductors: Technical Information and Characteristic Data for Students by Siemen's Electronics, ISBN 3895780715
Providing a comprehensive insight into today's standard technologies, this book covers the vast range of semiconductor products and their possible applications. The material ranges from the basics of conventional semiconductor technology through standard, power and opto semiconductors, to highly complex memories and microcontrollers and the special devices and modules for smartcards, automotive electronics, consumer electronics and telecommunications. Several chapters are devoted to the production of semiconductor components and their use in electronic systems, as well as to quality management.
The book offers both students and users a unique overview of technology, architecture and areas of application of semiconductor products. The enclosed CD-ROM includes data on a multitude of products.
Semiconductors: Technical Information and Characteristic Data for Students by Siemen's Electronics, ISBN 3895780715
Consumer electronics > Semiconductors: Technical Information and Characteristic Data for Students by Siemen's Electronics, ISBN 3895780715
Body Electronics: Vital Steps for Physical Regeneration
Body electronics is a self-healing system that utilizes nutrient saturation through diet and supplementation. Thomas Chavez learned this discipline under its developer, Dr. John Whitman Ray, and in Body Electronics, Chavez expands it to cover every imaginable trauma and illness. The basis for the approach is the melting of melanin protein complexes (crystals) in the body that develop through years of poor diet, insufficient water, poor bowel ecology, and other factors. The book addresses such topics as how to achieve appropriate levels of nutrient saturation with the right combination of enzymes and minerals; how much water to drink and why it's important; how eating cooked food can be a damaging addiction; and how to achieve a healthy relationship with bacterial flora for intestinal health. In addition to physical wellness, the book addresses spiritual and psychological well being. The results of body electronics have been called miraculous; this book shows why.
Body Electronics: Vital Steps for Physical Regeneration
Consumer electronics > Body Electronics: Vital Steps for Physical Regeneration