Consumer Behavior: An Applied Approach by Nessim Hanna, ISBN 0201471507
This reader-friendly book takes an interesting ride down today's information superhighway to the bulging marketplace -- filled with products and services able to satisfy an infinite number of consumer needs and wants. It looks at important developments in consumer behavior -- with cross-functional perspectives, and real-life business examples -- while encouraging users to interact with the Internet.
Topics include consumer research, perception, learning, memory, and attitudes; motivation and emotion; personality, self-concept, and lifestyle; consumer decision making; communication; innovations; group influence, personal influence, and word-of-mouth; social class; and culture and microcultures.
Practical Electronics Handbook by Ian Sinclair, ISBN 0750645857
Ian Sinclair's Practical Electronics Handbook is one of the most widely used reference texts in the business. It is a unique collection of all the key data, facts, practical guidance and circuit design basics needed by a spectrum of students, electronics enthusiasts, technicians, circuit designers and other professionals. This is far more than just an encyclopaedia however - Ian Sinclair provides a wealth of clear explanations and practical guidance making this the ideal text for all students and practitioners of electronics who have progressed beyond the basics.
The fifth edition has been updated throughout and includes new sections on SHF techniques used in satellite receivers and the practical electronics of intruder alarms and other security systems.
A compact and affordable reference book.
Practical guidance and essential information across the spectrum of electronics in one volume.
A well known book by a trusted author.
Consumer electronics > Practical Electronics Handbook by Ian Sinclair, ISBN 0750645857
What Car Dealers Don't Want You to Know by Mark Eskeldson, ISBN 0964056070
In this new edition of the consumer guide to car buying, the author cites a recent undercover investigation to show how dealers use deceptive sales practices to trick shoppers into paying outrageous overcharges. The book details every scam -- from "dealer's cost" surcharges to leasing rip-offs -- in use today. This book is unique in its consumer protection information and insights from car dealers, attorneys, and victims.
What Car Dealers Don't Want You to Know by Mark Eskeldson, ISBN 0964056070
Consumer electronics > What Car Dealers Don't Want You to Know by Mark Eskeldson, ISBN 0964056070
Consumer Behavior I: Research and Influences
This landmark work contains classic and contemporary writings, including the most widely cited and influential papers that examine consumer behavior as a field of study. The first volume addresses the question: "how do we study consumers?" and provides the theoretical and historical context for the debates about consumer behavior research captured in the following volumes. The second volume examines consumer decision-making; and the third volume examines consumer socialization, concentrating particularly on studies of childhood, children and family consumer behaviour.
Consumer Behavior I: Research and Influences
Consumer electronics > Consumer Behavior I: Research and Influences
The Art of Electronics by Paul Horowitz, ISBN 0521370957
With over 140,000 copies sold, this text is the most authoritative available reference on electronic circuit design, both analog and digital. The new edition reflects the breakneck pace of change taking place in electronics today. An indispensable reference for anyone who works with circuits.
The Art of Electronics by Paul Horowitz, ISBN 0521370957
Consumer electronics > The Art of Electronics by Paul Horowitz, ISBN 0521370957
Semiconductors: Technical Information and Characteristic Data for Students by Siemen's Electronics, ISBN 3895780715
Providing a comprehensive insight into today's standard technologies, this book covers the vast range of semiconductor products and their possible applications. The material ranges from the basics of conventional semiconductor technology through standard, power and opto semiconductors, to highly complex memories and microcontrollers and the special devices and modules for smartcards, automotive electronics, consumer electronics and telecommunications. Several chapters are devoted to the production of semiconductor components and their use in electronic systems, as well as to quality management.
The book offers both students and users a unique overview of technology, architecture and areas of application of semiconductor products. The enclosed CD-ROM includes data on a multitude of products.
Semiconductors: Technical Information and Characteristic Data for Students by Siemen's Electronics, ISBN 3895780715
Consumer electronics > Semiconductors: Technical Information and Characteristic Data for Students by Siemen's Electronics, ISBN 3895780715
Research Methods: Learning to Become a Critical Research Consumer by Ronald C. Martella, ISBN 0205271251
Becoming a critical research consumer is one of the most important skills a research professional must acquire. To become a consumer of critical research, one must develop certain critical thinking skills about research, such as the ability to read about and understand an investigation; the knowledge to determine the value of the obtained data; the intuitive skills to determine the adequacy of the research design; the experience to determine if there are other explanations for the obtained results; and finally, the good judgment to assess the adequacy of conclusions and claims. This text is designed to produce just such a knowledgeable and informed critical research consumer. Each chapter builds on the information in preceding ones to focus on the importance of research methodology and interpretation rather than mere statistical calculations and analyses. The thorough and extensive coverage of all research methods combined with a focus on critical thinking makes this text truly unique....
Research Methods: Learning to Become a Critical Research Consumer by Ronald C. Martella, ISBN 0205271251
Consumer electronics > Research Methods: Learning to Become a Critical Research Consumer by Ronald C. Martella, ISBN 0205271251
Power Electronics Handbook by Muhammad H. Rashid, ISBN 0125816502
Power electronics is a broad subject that deals with every aspect of electronic systems and devices. Any computer, machine, controller, game, etc., that is available today is dependent on the power electronics in those systems and devices to operate. Power electronics systems deal with the process of converting electrical power from one form to another. Power Electronics Handbook is specifically designed for the professional engineer in industry and includes contributions of over 60 authors primarily from industry.
Power electronics is most frequently thought of because of its importance in supplying and converting an uninterruptable power supply to computers. The growth in computational power, communications applications, data storage, and memory systems has put the common layperson directly in contact with power engineering devices and challenges such as surge protectors and power failures. However, the field of power electronics is involved in all electronic devices and sytems. Examples...
Power Electronics Handbook by Muhammad H. Rashid, ISBN 0125816502
Consumer electronics > Power Electronics Handbook by Muhammad H. Rashid, ISBN 0125816502
Where's It Going? by Ian Pearson, ISBN 0500281378
This book, the first to examine the astonishing developments in Information Technology, predicts the seamless merging of communication, computing, and consumer electronics in coming years. The authors are leading futurologists who explore the significance of these developments and their radical impact not only on business and economic systems but also on the very structure of society.
Computers will talk to one another; new textiles will control the body's temperature; smart buildings will monitor and alter heat, light, music, decoration, and mood. People will work in local technology centers, while retail outlets will give way to personal agents who choose goods from the Internet. As networks link individuals far and wide, governments will find it harder to control what happens within their boundaries; sophisticated new surveillance techniques could threaten individual freedoms and cyberwars could wreak terrible technological destruction.
Where's It Going? by Ian Pearson, ISBN 0500281378
Consumer electronics > Where's It Going? by Ian Pearson, ISBN 0500281378